The Great Texas Balloon Race Returns

Great Texas Balloon Race

“The Balloon Race Capital of Texas”, Longview, is once again hosting the Great Texas Balloon Race. This year’s event will take place from July 27 to July 29 and promises to be one of the highlights of the summer. Head out to Longview for live music, great food, and the most unique race in all of Texas. Take a look at everything going on at this year’s Great Texas Balloon Race.

The Great Texas Balloon Race

Born in 1978, the Great Texas Balloon Race has grown every year since its inception. The Balloon Race was born from an agreement between world-record hot air balloon pilot, Dr. Bill Bussey, and a couple Longview Mall Managers. Today, the Balloon Race has become one of the top summer events in all of Texas. Thousands of Texans flock to Longview every summer to enjoy the festivities. This year’s festival promises to be one of the best yet. The Festival will kick off Friday morning with a balloon flight over the city of Longview. The morning fights will continue through Sunday as the balloons soar over the East Texas Regional Airport.

The most popular part of the Great Texas Balloon Race, the Balloon glows, will be held Friday and Saturday night. Enjoy the spectacular display of color and excitement during the balloon glow. Festival-goers will also have an opportunity to get up close and personal with the balloons and learn how they are inflated and operated. Watch the Longview sky light up with colorful Hot Air Balloons when you attend the Great Texas Balloon Race.


This year’s festival will be much more than just a balloon race. Enjoy live concerts Friday and Saturday night during the Balloon Glow. There will also be a Kids Land area for the whole family to enjoy during the race. Bounce houses and face-painting booths will be available while there will also be arts and crafts sections set up. Some of Longview’s best food trucks and restaurants will also be in attendance serving up some of your favorite dishes. With everything going on, it’s easy to see why the Texas Balloon Race has become one of the most popular events in all of Texas.

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Fly Away With Toyota of Longview

The Great Texas Balloon Race is one of the can’t miss events of the Longview summer. Make sure you’ll be able to bring the whole family this year when you stop by Toyota of Longview. Let us help put you in one of the amazingly spacious new Toyotas. We also have a diverse line up of pre-owned cars, trucks, and SUVs. Find your dream car today at Toyota of Longview.